Kelly Sports National Conference

Kelly Sports Franchisee Conference

Last week we held our National Franchisee Conference.  Over the course of two full days Steve Martin and Jeff Fleming led activities and discussions with franchisees to review what was in 2012 and help develop a stronger 2013 ahead for everyone. CLICK ON TITLE TO READ FULL ARTICLE

The conference provided an opportunity for franchisees to share their highs and lows as well as collaborate on challenges, ideas, possible improvements and how working together can help drive individual performance. 

Steve and Jeff welcomed the chance to communicate what they are doing to improve support for franchisees, including what each region can do to further develop their business.  Guest speakers, Rory Sercombe of Fit Family and Glenn Hanegraaf of Victorian Fitness Academy delivered highly inspirational and motivational presentations on sports in business and provided useful tips for how franchisees can better manage their business and achieve future success.

Kelly Sports Marketeer, Sarah Harrison, chatted about how awareness and engagement of the Kelly Sports brand using online content can help drive leads and sustainable relationships.  She identified that in order to reach this, franchisees need to be confident in using online channels to communicate with potential customers (parents and schools) as well as third parties.  Sarah explained that if franchisees are not in the position to manage their own social media, they can utilise the existing Kelly Sports Twitter and Facebook channels. 

There was plenty of discussion around this topic identifying a need for franchisees to consider getting more involved with using social media and online communications as a way to support their business.

With added support from CPM, a range of exercises and activities over the two days helped franchisees to discover different ways of running their business, structuring their programs and approaching new customers.  The conference also served to recognise outstanding achievements in 2012 and a big congratulations goes to:

Franchisee Of The Year

Darren Michelle

Rookie of the Year

Dominic Swinton

Program of the Year

Sonya Coleman

Overall, a huge well done to everyone involved and we look forward to a great 2013 ahead, and beyond.